How Medical Animation and medical Infographics can be an ally in the dissemination and patient retention in clinical trials.
Introduction
Clinical trial recruitment often resembles a 'leaky pipe', with potential participants dropping out at various stages, including identification, pre-screening, and consenting. In most cases, only a handful complete the trial. This attrition is partly due to intimidating paper consent processes, there’s a need in 2024 for clearer and more engaging communication methods, and there’s solutions to this problem.
We as biomedical visualisation studio can play a pivotal role in helping participants understand and engage. We can structure and plan an effective use of Medical Animation and Medical Infographics, with the clear goal to transform complex data into accessible visual formats. We’ll call this "Clinical Trial Visualization" as a general term.
The Role of Medical Animation in Clinical Trials
Medical animations can change how clinical trial information is conveyed. They provide a dynamic way to illustrate complex processes, making them easier for participants to understand and engage with. They can also employ an empathic and culturally representative approach to make potential participants receptive to the reasons as of why the trials take place. We’ve recently worked on an animation that did exactly this, check our case study here. for the REMAP-CAP study trial at the Imperial College of London.
Empathic and culturally representative approach
to Medical animation in clinical trials.
Improving Understanding through Medical Infographics
"Medical Infographics" play a similar crucial role, by helping breaking down clinical trial data into digestible visual summaries. These infographics are surely a valuable pool of visual assets and aid in demystifying the trial process, improving participant comprehension, leading to better retention and participation rates. These visual assets can accompain and a web presence whit further information on the trials, as we did here for the septic trial septictrial.co.uk (see the case study here).
Infographics summarising clinical trial stages
As a tool to help Trial understanding
Conclusion
The integration of biomedical visualization and communication expertise in clinical trials marks a significant advancement in participant education and engagement, and at the same time policies for building these communication channels are being put in place by organisations. If we embrace these innovative strategies, we can witness improved recruitment, reduced dropout rates and participant satisfaction, ultimately contributing to the accelerated development of new therapies.
