The world of Biomedical Visualization & Communication with Lara, founder of Visualmedics.
Lara's mission is to transform scientific complexity into clear, actionable information for the medical and scientific fields. We explore her unique blend of art and science that defines her work and discuss how future of healthcare communication is shaping.
Thank you for joining us! Can you start by telling us a little of your background?
Sure! My journey began as an art student and later as a medical illustrator, deeply fascinated by both art and science. I pursued a degree in Biomedical Visualization and Medical Illustration at the oldest European university in Bologna, Italy. This program combined scientific coursework such as gross human anatomy, Pathophysiology, Biology, comparative anatomy, with intensive art training, equipping me with the skills to accurately represent medical and biological subjects. I continued my studies in graphic and multimedia design in Amsterdam. These programs laid the foundation for my career in medical illustration.
What inspired you to start Visualmedics?
Before founding Visualmedics, I worked in various settings. I had a clear career path in mind to learn the profession's ins and outs, leading to where I am today. I moved across Europe, gaining experience in advertising, medical stock agencies, and academic institutions, including publishing companies. Visualmedics was born as a logical continuation of this journey. I continue to translate intricate medical knowledge into engaging visuals that are accurate and meaningful to their audiences.
What do you believe sets Visualmedics apart in the field of medical illustration and communication?
I won't say that we prioritize scientific accuracy because this is a given for our job, along with a good visual style. What sets us apart is that we craft educational tools with real-world applications, bringing medicine and science closer to their audiences. Each project has its own array of specifications and variables we need to take in consideration, to effectively reach the audience.
How do you ensure that your illustrations are both scientifically accurate and easily understandable?
It's about balancing research to gather exact references, where co-designing is crucial. We conduct extensive research and consult with experts for scientific accuracy. There are many iterations during the conceptualization phase. We focus on simplifying concepts without losing sight of the media channels used for dissemination, or the audience that will view our work. We’re skilled in identifying and filling knowledge gaps and implementing visual communication strategies, essential for effective communication.
With the rapid evolution of technology, how has Visualmedics adapted its approach to medical illustration?
Technology changes our field and our work methods daily. This change started with the advent of photography, which disrupted traditional medical illustration. Embracing modern tools, digital platforms, animations, information design, and 3D modeling is pointless if we don’t prioritize the audience and message. The diversity of media allows us to cater to different learning styles and needs. But ultimately, it is our adaptability in using these technologies that ensures we stay relevant and effective in our communication strategies.
What challenges do you face in this unique intersection of art and science?
One of the main challenges is staying updated with the latest scientific advancements and technological developments. Another challenge is ensuring that our illustrations are not only accurate but also culturally sensitive and inclusive, catering to a global audience.
Finally, what message do you have for aspiring medical illustrators or those interested in the field?
Biomedical visualisation and Medical illustration is a rewarding career that allows you to significantly impact healthcare communication. To succeed, you must stay curious and keep learning complementary skills such as business, administration, and professional networking.
