Remap-Cap research Trial animation
REMAP-CAP is a global network of leading experts, institutions and research networks. With over 250 sites participating world-wide, REMAP-CAP is a truly global trial. The REMAP-CAP team at the Imperial College London requested an animation to help establish an official and useful online presence, while friendly encouraging patients participation in the clinical trial.
Project type
animation
Storyboard
Voice over
Sound
Messaging
The aim of this project was to harness the effectiveness of multimedia information (MMI) to make trial information more accessible and engaging for young individuals and those with low literacy levels. This approach aimed to increase their willingness to participate and improve the retention rate, as suggested by a case study at the ICL.
The patients who view the animation are physically located in the ICU ward. Often, their relatives need to handle the trial paperwork. For this reason, the messaging approach for the animation was designed to be informative, clear, and mildly playful. The language used needed to be easily understandable by patients who are not familiar with complex medical terminology.
Identity
The animation’s colour scheme has a light, saturated hue, to carefully avoid the use of red or any other colours that might evoke a sense of emergency. These specific colours were defined during the project, including the Imperial College blue.
Additionally, the overall tone and voice were carefully chosen to be reassuring and comforting, the voice-over has also been intentionally kept very human and relatable, with one of the nurses recording the script.
The REMAP-CAP identity successfully achieved its goals by creating a visual presence that effectively caters to the needs of patients seeking resources and information for clinical trials, it managed to be informative and resourceful messaging, combined with a well-defined identity.
By leveraging animations, videos, and user-friendly content, multimedia approaches create a more accessible and engaging experience for potential participants. Check it out below: