How to improve your team’s scientific visual communication in 5 simple steps
In the world of life sciences, effective and consistent scientific visual communication has become an essential tool for communicating with peers and the general public.
Whether you're a lead scientist or a founder, it is important to understand that all company communication is no longer just about your science, only.
It's also about simple visual communication that, when aligned between teams, can contribute to your company's brand and culture, and can significantly boost clarity and communication outcomes.
In this blog post, we like to list what we think are five simple steps to improve your scientific visual communication.
These steps won't cost anything.
Check for Visual Guidelines: Start by identifying if your company has established visual guidelines. These guidelines often provide insights into the preferred style, colors, fonts, and other visual elements that can help maintain consistency across your communication materials.
Understand Your Company's Visual Language and Identity: Pay attention to the visual elements used in your company's communication materials. From logos to color schemes and design styles, understanding your company's visual identity is a crucial step in aligning your visual communication with its overall brand image.
Tap into Image and Presentation Repositories: Search for repositories or databases within your company where images and presentations are stored. These resources can not only provide inspiration but also save time by allowing you to reuse existing visuals that align with your company's visual identity.
Apply Guidelines to All Visual Projects: Consistency is key in visual communication. Whether you're creating a flyer, a digital prospectus for iPads, abstracts, or any other visual materials, always consider the visual guidelines established by your company.
Organize Visual Works in a Shared Location: To streamline collaboration and ensure easy access to visual assets, consider creating a well-organized, shared location for all visual works. Platforms like Notion and Dropbox come highly recommended for storing and sharing visual files securely.
We guarantee that if you follow these simple actions, you can significantly improve the effectiveness and consistency of your scientific visual communication efforts without spending a dime.
You might be coming to our website for the first time, welcome!
This article is part of a series about the tools of the trade in biomedical visual communication for professionals in the life sciences. Our series will help you when starting visualization projects and aims to bridge the communication gap between life sciences professionals and agencies by examining aspects of the creative workflow and processes.
